Balancing Social and Shareholder Responsibility to Meet Conflicting Stakeholder Goals

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Essay #: 067514
Total text length is 15,554 characters (approximately 10.7 pages).

Excerpts from the Paper

The beginning:
Balancing Social Responsibility and Shareholder Responsibility to Meet Conflicting Stakeholder Goals
The genesis of the idea that firms have social responsibility can be traced back to the industrial revolution. Ironically, the impetus for organizations assuming social responsibility has historically been the unethical abuse of power that corporations held over employees, consumers and the environment at large. Think child labor, unsafe working conditions and unencumbered corporate polluting. When these breaches of social responsibility became apparent, forces such as unions, legislation and social activism were ignited.
Corporations currently face complex social responsibilities due to operations that function in a global economy and...
The end:
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Southwest Annual Report 2009. 20, March 2011. <http://216.139.227.101/interactive/luv2009/>
Yum! Brands 2009 Annual Customer Mania Report. “Corporate Social Responsibility Report.” 23, March 2011. <http://www.yum.com/csr/default.asp>
Yum! Brands 2009 Annual Customer Mania Report. 12.
20 March, 2011. <http://www.yum.com/annualreport/pdf/2009annualreport.pdf>
Yum! Brands 2009 Annual Customer Mania Report. “Chairman’s Letter to the Partners.” 1-9. 20, March 2011. <http://www.yum.com/annualreport/ pdf/2009annualreport.pdf>
Yum! Brands Form 10-K 2009. “Legal proceedings.” 110-114.
20, March 2011. <http://www.yum.com/annualreport/pdf/2009annualreport.pdf>