Awkward Integration in the Case: “AT&T Wireless vs. Apple iPhone”


Add to cart
Essay #: 061455
Total text length is 8,951 characters (approximately 6.2 pages).

Excerpts from the Paper

The beginning:
Awkward Integration in the Case: "AT&T Wireless vs. Apple iPhone"
The case of AT&T Wireless and the Apple iPhone provides an interesting example to examine the scenario from all three perspectives because of the awkward integration of the good and the service. AT&T Wireless provides goods with respect to most other phones, but the Apple iPhone case presents and interesting dichotomy in that it has a life of its own apart from AT&T Wireless. So because AT&T Wireless is one of the sellers of the iPhone, it provides goods and services. But if the iPhone is purchased elsewhere, say an Apple retailer, the iPhone is a good and AT&T Wireless is a service-only provider.
AT&T Wireless provides both goods, in the form of...
The end:
Fournier, S. (1998, March). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24, 343-73. Retrieved from Ebsco Megafile.
JD Power & Associates. (2009). 2009 wireless customer care: Volume 2. Retrieved from
Reardon, M. (2009, July 23). iPhone buoys AT&T subscriptions—but hurts profits. Retrieved from
Sorkin, A. & Holson, L. (2008, June 6). Verizon buying Alltel, becoming largest U.S. cell phone provider. The San Diego Union Tribune. Retrieved from