Awkward Integration in the Case: “AT&T Wireless vs. Apple iPhone”

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Awkward Integration in the Case: "AT&T Wireless vs. Apple iPhone"
The case of AT&T Wireless and the Apple iPhone provides an interesting example to examine the scenario from all three perspectives because of the awkward integration of the good and the service. AT&T Wireless provides goods with respect to most other phones, but the Apple iPhone case presents and interesting dichotomy in that it has a life of its own apart from AT&T Wireless. So because AT&T Wireless is one of the sellers of the iPhone, it provides goods and services. But if the iPhone is purchased elsewhere, say an Apple retailer, the iPhone is a good and AT&T Wireless is a service-only provider.
AT&T Wireless provides both goods, in the form of...

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