Book Report: A Critical Analysis and Review of The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley This book report on The Art of Innovation by Tom Kelley will analyze the primary innovations in management and new product design that made IDEO a powerful company in new product development. Kelley provides a more experiential explanation of his company’s success, which provides the core insights into innovation that break down the culture of “routine” that often inhibits larger, more bureaucratic companies. By understanding the stories and experiences that made Kelley’s company so innovative, he accurately provides a core managerial outline for businesses to become open to change and develop...The end:
.....ions, Kelley often relies on his own subjective ‘eye’ in developing products that are efficient, but that also redefine how human beings interact with the product in an objective environment. Often, experience lays the foundation for the practicality of Kelley’s vision, which further reinforces his own commitment to innovation in the future as a crucial requirement for successful products for the long-term. In this manner, Tom Kelley provides important and valuable managerial and experiential insights into the success of IDEO as a design firm of great importance in the product development world. Works Cited: Kelley, Tom. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. New York: Broadway Business, 2001.