Apple’s “Think Different” Advertising Campaign

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Essay #: 071631
Total text length is 9,493 characters (approximately 6.5 pages).

Excerpts from the Paper

The beginning:
Apple’s “Think Different” Advertising Campaign
Begun in the late 1990s as a way to bring more customers to the Apple brand of computers and electronics, the “Think Different” advertising campaign was an effective piece of marketing across several different media. “Think Different” was based on the idea that being different meant that one was special and important to global culture; if one were different, they would bring new ideas and/ or practices to the world that would be helpful, life-changing, or just plain fun. By branding their products with the “Think Different” logo, Apple wanted customers to believe they would be different and special were they to purchase an Apple product. In television, radio, and print advertisements, Apple...
The end:
.....etrieved 18 October 2011, <http://www.youtube.com/watch?v=No_B0o1KGIk>
Apple, “Think Different” Television and Print Advertisements. Retrieved 18 October 2011, <http://onionesquereality.wordpress.com/2008/03/29/think-different/>
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