Apple Inc. in Asia

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Essay #: 065423
Total text length is 18,257 characters (approximately 12.6 pages).

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The beginning:
Apple Inc. in Asia
Executive Summary
Branding can have a profound effect on the success of a product or company. International marketing can be extra challenging. This is because different countries have different cultural and linguistic contexts and this will determine how branding is received.
In our case we are looking at Apple Inc. in Asia. Apple was originally a North American company so its branding was based on a trendy North American consumer. They were telling people that these are the products that you want if you want to be cool and technologically savvy(
Finkle
and
Mallin
37).
However, these branding strategies don’t really work in Asia. The different linguistic, cultural and political environment in Asia has meant that...
The end:
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