Analysis of Zellers, Mass Merchandise Retailer Executive Summary Zellers is the mass merchandise retailer of the Hudson’s Bay Company (HBC), and is a leading department store chain with 279 locations across Canada. The company’s overarching mandate is to provide afforable material goods to consumers. The company has recently benefitted from the influx of customers looking to secure official Vancouver 2010 Olympics merchandise; Zellers has enjoyed an increase in consumer awareness which was unprecedented. The strengths of Zellers include, most notably, its connection with the HBC brand, reputation and organization. But, Zellers was not necessarily a strong contender for consumer dollars because of the fact that its mandate was not well...The end:
.....ch locations designer brands would be made available to consumers, and how to create in-store displays to increase interest. References Gregory, A. “Vancouver Goes Crazy for Red Mittens.” Time magazine. February 28, 2010: 18. HBC. Company Website. (2010). Retrieved 5 March 2010 from http://hbc.com. Sardi, L. “Alfred Sung launches casual line for Zellers.” Toronto Sun. February 21, 2010: 29. Strauss, M. Willis, A., and Reguly, E."U.S giant seeks to buy The Bay". The Globe And Mail. 13 August 2004: A2. VanSoelen, M. “Hbc unveils greenest Zellers ever.” CNW Group. (2007). Retrieved 5 March 2010 http://www.newswire.ca/en/releases/archive/November2007/30/c6190.html Zellers. Company Website. (2010). Retrieved 5 March 2010 from http://zellers.com.