Analysis of the Tim Hortons Organization Abstract The purpose of this analysis is to discuss the various success factors that help to explain the phenomenal success of Tim Hortons within the Canadian fast food and fast casual restaurant markets. The following conclusions are reached: (a) Tim Hortons began with extremely strong marketing, given its association with an iconic Canadian hockey player; (b) Tim Hortons has benefited from a multi-decade strategy of growth; (c) Tim Hortons has a corporate culture that in many ways reflects the values of Canada itself, and therefore keeps the company’s decisions aligned with what Canadians want; (d) Tim Hortons has benefitted immensely from what Penfold (2008) called the “ snackfood patriotism” (p....The end:
..... J.P. (2004). International directory of company histories. New York, NY: St. James Press. Penfold , S. (2008). The donut: A Canadian history. Toronto, Ontario: University of Toronto Press. Porter, M.E. (1998). Competitive advantage. New York, NY: Simon & Schuster. Riggs, T. (2006). Encyclopedia of major marketing campaigns. San Francisco, CA: Gale Group. Smith, J.L. & Flanagan, W.G. (2006). Creating competitive advantage. New York, NY: Random House. Tim Hortons . (2010). 2010 annual report. Retrieved from http://annualreport.timhortons.com/downloads/AR_Form10K.pdf Williams, C., Champion, T., & Hall, I. (2011). MGMT. New York, NY: Cengage Learning. Appendix A: Financial Snapshot of Tim Hortons (Source: Tim Hortons , 2010, p. 2).