Analysis of the Tim Hortons Organization

$19.95

Add to cart
Essay #: 072427
Total text length is 17,253 characters (approximately 11.9 pages).

Excerpts from the Paper

The beginning:
Analysis of the Tim Hortons Organization
Abstract
The purpose of this analysis is to discuss the various success factors that help to explain the phenomenal success of Tim
Hortons
within the Canadian fast food and fast casual restaurant markets. The following conclusions are reached: (a) Tim
Hortons
began with extremely strong marketing, given its association with an iconic Canadian hockey player; (b) Tim
Hortons
has benefited from a multi-decade strategy of growth; (c) Tim
Hortons
has a corporate culture that in many ways reflects the values of Canada itself, and therefore keeps the company’s decisions aligned with what Canadians want; (d) Tim
Hortons
has benefitted immensely from what
Penfold
(2008) called the “
snackfood
patriotism” (p....
The end:
..... J.P. (2004). International directory of company histories. New York, NY: St. James Press.
Penfold
, S. (2008). The donut: A Canadian history. Toronto, Ontario: University of Toronto Press.
Porter, M.E. (1998). Competitive advantage. New York, NY: Simon & Schuster.
Riggs, T. (2006). Encyclopedia of major marketing campaigns. San Francisco, CA: Gale Group.
Smith, J.L. & Flanagan, W.G. (2006). Creating competitive advantage. New York, NY: Random House.
Tim
Hortons
. (2010). 2010 annual report. Retrieved from http://annualreport.timhortons.com/downloads/AR_Form10K.pdf
Williams, C., Champion, T., & Hall, I. (2011). MGMT. New York, NY:
Cengage
Learning.
Appendix A: Financial Snapshot of Tim
Hortons
(Source: Tim
Hortons
, 2010, p. 2).