Analysis of the Intercontinental Hotels Group (IHG) Executive Summary The purpose of this strategic analysis of the Intercontinental Hotels Group (IHG) was to survey the company’s mandate, internal and external environment, and strategic options in order to generate empirically- and theoretically-supported recommendations for action. Following the use of analytical tools including PESTLE, SWOT, Five Force, the Miles and Snow (2003) typology, and QSPM, three recommendations were made: That Intercontinental (a) turn its geographic departments into strategic business units, (b) turn its brands into strategic business units, or (c) acquire a large beverage company. The final recommendation was for Intercontinental to acquire a beverage company...The end:
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