Analysis of IKEA’s Success


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Essay #: 062293
Total text length is 8,255 characters (approximately 5.7 pages).

Excerpts from the Paper

The beginning:
Analysis of IKEA's Success
Summary of the Case
Although IKEA’s humble beginnings belie its present success, it is easy to understand why the appeal of this global company has led to a significant and longstanding consumer response. The company, which was created in 1943 by a seventeen-year-old entrepreneur by the name of Ingvar Kamprad, has developed itself from a small catalog distributor of household goods to one of the world’s most recognizable brands. IKEA has managed to grow from a home-based industry to becoming the most prominent furniture retailer in the world. The reason for IKEA’s success stems from three specific indicators: the company’s ability to deliver high-end design, self-selected by customers (without the required...
The end:
.....w throughout the global economic crisis, opening new stores even though the company moves at a slow pace. IKEA’s conservative expansion and fiscal policy, as well as its widespread reputation for low cost and value for price have provided the company with ample room to weather challenges over the long term.
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