AN ASSESSMENT OF WINE TOURISM IN THE BAROSSA, SOUTH AUSTRALIA Introduction In recent years, more and more people have begun to recognize the special relationship between wine and tourism. Or, as one expert shares about the tourism industry “wine is an important component of the attractiveness of a destination and can be a major motivating factor for visitors” (Hall 2000, p.1). When it comes to attractive destinations, one of the most exciting places to visit is the Barossa Wine Region in South Australia. It follows that the current study examines wine tourism in the region with specific emphasis on key attractions and relevant tourist experiences. With this in mind, discussion begins with a brief overview of the Barossa Wine Region. In...The end:
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