An Ad for the Anti-depressant Medication Cymbalta

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Essay #: 064928
Total text length is 9,219 characters (approximately 6.4 pages).

Excerpts from the Paper

The beginning:
An Ad for the Anti-depressant Medication Cymbalta
This paper will analyze an ad for the anti-depressant medication
Cymbalta
, looking at the purpose of the ad, the appeals it makes and the way it sells the idea of
Cymbalta
. The paper will then analyze the product itself, its actual effectiveness, side effects, etc. Furthermore, the contrast between what the visual and the verbal parts of the ad ‘say’ will be discussed. Using these analyses as the basis for the second part of the essay I will argue that the eye altering alters all, in this ad, since we are re-programmed to believe that depression is not a human, emotional response to the complexity of human life but a chemical imbalance whose symptoms need to be treated with another...
The end:
.....Antidepressants most prescribed drugs in U.S”. CNN International. Web. 9 July 2007.
Drugs.com “User reviews for
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”. Drug.com Forums. Web. 2007.
Eli Lilly and Company “
Cymbalta
Commercial”. You Tube. Com. 2009
Federal and Drug Administration (FDA), “FDA: News Release: FDA Launches a Multi-Pronged Strategy to Strengthen Safeguards for Children Treated With Antidepressant Medications”. US FDA. US Department of Health and Human Services. Web. 15. Oct. 2004
Mancini M., Gianni W., Rossi A. and Amore M. “
Duloxetine
in the management of elderly patients with major depressive disorder: an analysis of published data”. Expert
Opin
Pharmacother
. 10(5) (2009)847-860.
MedicineNet.com “
Duloxetine
- oral,
Cymbalta
”. MedicineNet.com. Web. 2010.