Advertising and Marketing

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Essay #: 070590
Total text length is 12,481 characters (approximately 8.6 pages).

Excerpts from the Paper

The beginning:
Advertising and Marketing
Abstract:
The reality of marketing co-opting the results of conflict and thereby making them worse are examined. Also, the role that technology plays in the sustaining of a youth-centric culture is looked at in a physiological light.
It is an undeniable fact of daily life in the Western world that advertisements and marketing have delicately spliced their ways into every aspect of routine. Even computers passively advertise to its used through the most visited website, yet there is little that can be done outside of ignorance of these items and trends as the value of consumption is critical to Western traditions. Young people are targeted and coerced to support the driving principles that separate the Western...
The end:
.....son or persons can be instructed on how purchasing something will make them better at one thing or another, in fact, maybe even a better person. With this established, there is a natural desire to refine one’s self that has been translated into ancillary fetishes.
References
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Brenkert, G. G. (2008). Marketing ethics . Malden, MA: Blackwell Pub..
Petrucha, S. (2007). Teen, Inc. . New York: Walker :
Postman, N. (1982). The Disappearance of Childhood. New York: Delacorte Press.
West, C. (2004). Democracy matters: winning the fight against imperialism. New York: The Penguin Press.