Abercrombie & Fitch Case


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Essay #: 055037
Total text length is 5,756 characters (approximately 4.0 pages).

Excerpts from the Paper

The beginning:
This paper provides an overview of certain strategic issues that may affect Abercrombie & Fitch. The document will look at the external specialty retail environment as well as the internal conditions at Abercrombie. 
Abercrombie & Fitch Case 
What are the greatest environmental threats that have immediate implications for A&F? 
Abercrombie & Fitch operate within the specialty apparel retail sector. They compete for customers with firms such as J. Crew, Banana Republic, American Eagle Outfitters, the Gap, Chico’s, Pacific Sunwear, Express and others. The major external environmental threats within the specialty clothing market concern the impact of the global recession on consumer spending, the trend towards...
The end:
.....what products should be promoted in-store and what products need to be discounted in order to move volume. 
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