ABC Electronics Case Study The following discussion provides a case study of ABC Electronics. Specifically, the case exposes the challenges and problems new CEO Jane Brewer is facing at ABC Electronics in terms of falling revenues. Jane suspects that three years of dwindling revenues are related to cost cutting measures over the past three years that have weakened the company’s customer service capabilities. The purpose of the case study is to provide students with the opportunity to critically analyze and assess Jane Brewer’s options and suggest a plan and course of action for stopping the revenue bleeding at ABC Electronics. Background Jane Brewer has recently been hired as the new CEO of ABC Electronics, a computer hardware company that...The end:
.....urse of action for stopping the revenue bleeding at ABC Electronics. Accordingly, the case study has discussed the background of ABC Electronics, Jane Brewer’s experiences as Alligator Electronics, and the customer records at ABC Electronics. Ultimately, the provided facts and evidence in these areas should be more than sufficient for students propose a reasonable solution to the revenue flow problem. REFERENCES Klinker, S., Terrell, R. & Mahfouz, A.Y. (2006). Dell's Use of CRM-SCM Integration to Dominate the PC Market. Communication of the HMA. 6(3). 87-90. Oh, H, (2008). Handbook of hospitality marketing management, Butterworth-Heinemann, London. Ueno, S. (2006). The Impact of Customer Relationship Management. Harvard Business Review.