A Review of Literature in Rauwald’s “Porsche Chooses the China Road”

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Essay #: 060332
Total text length is 17,035 characters (approximately 11.7 pages).

Excerpts from the Paper

The beginning:
Running head: GLOBAL BUSINESS ARTICLE REVIEWS
A Review of Literature in Rauwald's “Porsche Chooses the China Road”
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Article Review: “Porsche Chooses the China Road” by Christoph
Rauwald, as published in the April 20, 2009 edition of The Wall
Street Journal
In April of this year, the luxury automaker Porsche AG unveiled its newest automobile at the Shanghai auto show. This event highlights a number of interesting events currently taking place within the high-end automobile maker. Most noticeably, it showcases the shifting focus to emerging markets within the auto industry. According to Rauwald (2009), the United States used to be the most important foreign market for Porsche, but with the recession in full force, China...
The end:
..... is incumbent upon the producer to take every precaution to avoid piracy. This is accomplished by effective IPR practices: “IPR protection should be part and parcel of the business plan of any company that intends to do business in China” (Shenkar, 2004, p. 99). Legislation cannot stop it, so the organization that wishes to trade in the new economy of China must beware.
References
Shenkar, O. (2004). Socks and Aircrafts. The Chinese Century: The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job (pp. 59-99). Upper Saddle River, NJ: Wharton School Publishing.
Article Review: “Porsche Chooses the China Road” by Christoph
Rauwald, as published in the April 20, 2009 edition of The Wall
Street Journal