A Plethora of Marketing Strategies and Techniques


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Essay #: 068349
Total text length is 15,397 characters (approximately 10.6 pages).

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The beginning:
A Plethora of Marketing Strategies and Techniques
There is a wide variety of healthy Canadian companies which employ a plethora of marketing strategies and techniques. For this examination, one will be particularly highlighted. Sun-Rype Products Limited is a large, public fruit-based food and beverage manufacturer based in Kelowna. The company tends to market their product line as a healthy alternative for children and discerning parents, as well as health conscious people in general, drawing upon their slogan “Real Fruit Goodness.” Essentially, they are created a niche within the growing eco-friendly product market, which has proved incredibly lucrative for other similar companies in Canada, the United States, and abroad....
The end:
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