A Plethora of Marketing Strategies and Techniques Introduction There is a wide variety of healthy Canadian companies which employ a plethora of marketing strategies and techniques. For this examination, one will be particularly highlighted. Sun-Rype Products Limited is a large, public fruit-based food and beverage manufacturer based in Kelowna. The company tends to market their product line as a healthy alternative for children and discerning parents, as well as health conscious people in general, drawing upon their slogan “Real Fruit Goodness.” Essentially, they are created a niche within the growing eco-friendly product market, which has proved incredibly lucrative for other similar companies in Canada, the United States, and abroad....The end:
......sunrype.com/community.php Company profile. (2008, June 12). Retrieved from http://ir.sunrype.com/phoenix.zhtml?c=70705&p=irol-irhome. Elliot, E. & V. Lee. Apples. (2006). Halifax, N.S.: Formac Pub. FAQs. Retrieved from http://www.sunrype.com/faq.php. Fruit/vegetable juice in Canada. (2011, March). Retrieved from http://www.euromonitor.com/fruit-vegetable-juice-in-canada/report. Gordon, S.K. Packaging Makeovers Graphic Redesign for Market Change. (2005). Gloucester, MA: Rockport. Lee, J., M.G. Brown, and J.L. Seale, Jr. "Demand Relationships Among Fresh Fruit and Juices in Canada." Rev. Agr. Econ. 14(July, 1992): 255-62. Sun Rype Products Ltd. Retrieved from http://www.referenceforbusiness.com/history2/93/Sun-Rype-Products-Ltd.html.