A Look at IKEA


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Essay #: 066676
Total text length is 10,617 characters (approximately 7.3 pages).

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The beginning:
A Look at IKEA
Design and Pricing
IKEA is a Swedish based company founded by Ingvar Kamprad in 1943 and currently has 44 major retail experiences in different countries providing good quality low cost home furnishing products to consumers. IKEA’s vision is to “create a better everyday life for many people” (Rosenhauer, 2008). According to Ferrell and Hartline (2008) IKEA’s philosophy to build customer relationships through partnerships by giving customers the opportunity to assemble their products themselves and receive low cost for purchases has made the company an icon in countries worldwide. IKEA which is owned by IKEA group has more than 226 stores in 33 countries with sales of $18.1 billion in 2005 and a yearly growth rate of 17.3%...
The end:
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