A Business Strategy for Whole Foods

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Essay #: 054354
Total text length is 4,758 characters (approximately 3.3 pages).

Excerpts from the Paper

The beginning:
A Business Strategy for Whole Foods
Introduction
Whole Foods Market is a modern supermarket chain which specializes in natural and organic food and manifold other products geared toward a healthy lifestyle. However the health prognosis on the company itself may be an entirely different story. The company has cash inflows which are decreasing and are lower than the cash outflow of the company. This issue could affect the financial stability of Whole Foods in the future. Additionally, the typically high prices of the products at whole foods may be at odds with the current economic downturn. While the company enjoys a competitive advantage over its competition due to the large selection of high quality products, the consumer base may not be...
The end:
....., it had managed to attract a new kind of customer, one who was willing to pay a premium to dabble in health food without being totally committed to an organic lifestyle” (Thompson, 2009, p. 304). For Whole Foods to remain viable now, the only realistic strategy is that they are going to have to reduce their prices. The only way to do this is to come up with stronger partnerships with producers with creative financial agreements which could include profit sharing. This approach will be in line with Whole Foods core values.
References
Thompson, A.A. (2009). Whole foods market in 2008: Vision, core values, and strategy. In A.
Thompson, A. Strickland, & J. Gamble (Eds.), Crafting and executing strategy (pp. 294-322). New York: McGraw-Hill.