FREE ESSAY ON WILL KELLOGG

WILL KELLOGG

Will Kellogg
Have you ever heard of Tony The Tiger? What about the big rooster on the front of the
cornflake box? These all are attributed to one Will Kellogg. He first worked as a broom
salesman then he begin to work with his brother Dr. John H Kellogg. Then he invented a
cornflake, which was one of his best ideas ever.
In 1895 vegetarianism was coming into society. Will Kellogg wanted to make nuts and
grains appealing to people so they would accommodate the vegetarians. So he worked with
wheat and eventually he formed wheat flakes. His small town of Battle Creek was going
through a stage where it was known as " The Health food City" This idea was soon lost and
he came up with the idea of corn flakes. His new ideas and factories brought new
employment opportunities to the small town of Battle Creek. Kellogg's ideas gave the
American economy a new type of health food, which provided more jobs in manufacturing and
advertising. The impacts of cornflakes may not be significant, but it changed how people
eat their breakfast. Life in America changed when Kellogg invented cornflakes. When he
invented cornflakes, wheat flakes were a thing of the past. Now, cereal was healthy and
it tasted good. Business in America was changed with cornflakes because now Kellogg was
an entrepreneur and was part of an oligopoly, but with differation. There were always
wheat flake companies, but he changed it by making cornflakes instead. Not only did he
change breakfast, Kellogg advertised his product with cartoon characters and created a
bold legend that says "None genuine without this signature- W.K. Kellogg." Not only did
he advance in breakfast food he made many advancements in advertisement. The W.K. Kellogg
Company and he achieved great financial success with his line of breakfast foods. He also
revolutionized the world's breakfast and eating habits. Kellogg pioneered in advertising
campaigns to promote a product. This has changed the American way of life forever.
Although, Will Kellogg did not succeeded with his first type of cereal and he had
competition with forty-two other wheat flake manufactures including Charles Post he
invented a new product and it is a multimillion dollar company.