FREE ESSAY ON SUPPLY & DEMAND- SUPER BOWL SUNDAY

SUPPLY & DEMAND- SUPER BOWL SUNDAY

On January 30, millions of televisions will be tuned in to the American Broadcast
Company's live coverage of the Super Bowl. The three hour-plus event draws as many as 130
million viewers at one time. According to NFL Research, sixty eight percent of Super Bowl
viewers say they pay attention to the commercials and fifty two percent said they
discussed the ads the next day. With so many people watching the event, businesses see
the Super Bowl as a golden opportunity to lure in profits by utilizing the commercial air
time available. Due to the unlimited wants and limited resources, an economic condition
called scarcity results. Another economic principle, called investment, is exemplified in
this article.
Scarcity is a condition that exists because society has unlimited wants and needs, but
there are limited resources for their satisfaction. During the three hour-plus football
game, there will be opportunities for large businesses (and even some small businesses
who have gambled on this form of advertising) to display their product or service to over
a hundred million people. At an even greater expense, some companies are sponsoring
pre-game, half-time, and post-game shows. Why does it cost so much money? Commercials
during the Super Bowl are very powerful means of advertising. Companies can appeal to a
larger audience by advertising during an event that is widely watched among all different
groups. The commercials are also quite expensive because of the limited quantity. 
Advertising during the Super Bowl is a very smart investment. Investment is defined by
the sacrifice of current benefits to pursue an activity with expectations of greater
future benefits or rewards. Does this apply to the Super Bowl? Yes. Companies will dish
out millions of dollars for 30-second blocks of air time. Some companies may even
purchase more than that. The short term result is a loss of millions. That money invested
in advertising, however, should return much more than that which was invested. 
The commercial air time during the Super Bowl is such a valuable commodity, that although
it costs millions of dollars, those who invest in this form of advertising believe they
will make a much greater profit in return.
380 Words
Bibliography
Catherine Valenti, (January 16,2000), War of the Web Sites, ABCNEWS.com,
http://www.abcnews.go.com/sections/business/dailynews/superbowl_netads_000113.html