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STUDENT COMPANY

Ben Broderson
December 18, 2000
Student Company Paper
Our student company, Wahawk Shop, had many strengths and weaknesses. I believe our
biggest strength is our creativity. We had come up with a large amount of possible
product ideas. We also had very creative advertising, both in posters and video. Another
strength our company had was our product. We finally decided on can koozies and a deck of
playing cards, screen-printed with the West High school logo. I think we had a good,
original product at a fair price.
Our company also had many weaknesses. Our biggest weakness was our lack of organization.
Many people were hazy about exactly what was going on. I also think that business time
was not always used to its full advantage. We spent almost two whole days, drawing
possible logos on the black board, and then trying to vote for one. It was an important
decision, but I felt the whole class did not need to spend that much time on it.
I believe the company was about two things. First, its obviously designed to demonstrate
the many steps involved in running a small business, from start to finish. It also serves
a broader purpose of learning to work with others. In this company you need to trust
others with responsibility. One person cannot do all the work. You need to learn how to
communicate well with the others.
Leadership is a necessity in this company, both with officers and the workers. A good
president is needed to keep everyone together and working smoothly. The workers also need
to be active too. The company can?t get anywhere when everyone just sits around waiting
to be told what to do by an officer. I believe our officers did an okay job, but there is
definitely room for improvement. Our president Adam Watters did an excellent job of
making sure everything gets done, but I think he could have worked on keeping all of the
employees involved. 
Friday meetings lacked organization, and time management. Only a few meetings were
officially called properly. They felt very unorganized, with minimal involvement of
employees. Time also could have been spent in more efficient ways. Marketing has done a
great job, but they probably could have started sooner.
I believe the company will be a success. If we sell our entire product, with no mistakes
financing wise, we will pull a good profit. If we could do it again though, we should try
to get our product decided, designed, and ordered sooner. We wasted a little too much
company time in the beginning. 
I am extremely glad I took this class. Its gives you a hands on feel of the process
involved in the business world. I learned its a lot harder than it looks. Budgeting money
is a very important part, along with record keeping. It?s difficult to get a large group
of people to work together smoothly and efficiently. Cooperation and compromising are
essential. Everyone has there own favorite ideas but usually there has to be one final
decision made, which can be difficult, but you need to learn to try new things and think
different ways. I believe that I am much wiser than I was in the business world now.


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