FREE ESSAY ON SONY CORPORATION

SONY CORPORATION

History:
In January of 1958, the already well-known and successful Japanese electronics company,
Totsuko, adopted "Sony" as it's new corporate name. This new name, "Sony", was an
original brand name that was originally applied on Totsuko products.
Even though Sony is well known for being a leader in audio-visual electronics and
information technology for consumers at home, they also have reached out to larger
businesses worldwide. In 1978 they formed Sony Broadcast Ltd., which focused on providing
broadcast stations the best, quality products and services. This branch of the Sony
Corporation is still very successful today. Sony has gone on to form a chemical
corporation as well, which can provide physicians, doctors, and researchers with certain
measuring and necessary tools.
Product Mix:
Sony Corporation's product mix is comprised of many different products targeted towards
many different market segments. Almost every Sony product though can be placed under the
category of "electronics". They sell products and services globally such as televisions,
VCR's, stereos, computers, memory devices, video game systems, digital and non-digital
cameras and camcorders, Lithium batteries, fingerprint ID units, certain measuring
equipment, and even shatter proof film for glass through their chemical corporation.
Workforce:
The workforce of the Sony Corporation is very large. For the fiscal year that ended on
March 31, 2001, it was estimated that 181,800 total people were employed for the Sony
Corporation. Of this total, 23,000 employees are currently working in U.S. plants and
offices. There are major research and development and engineering facilities in the U.S.
located in California, New York, and Colorado with manufacturing facilities being located
in the same locations in addition to Alabama, New Jersey, Texas, Oregon, and Indiana.
Future Outlook:
Today Sony is a leading music company, motion picture company, television production
company, manufacturer of game consoles, and inventor of many new professional products
such as VAIO personal computers.
With Sony being listed in sixteen stock exchanges worldwide, the corporation is growing
rapidly every day. With sales on the rise within the past five years as well, expect Sony
not to slow down in the market of electronic products and services anytime soon.