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Goldratt and Cox's "The Goal"
Book review of Goldratt and Cox's "The Goal". -- 899 words; APA

Eliyahu M. Goldratt's and Jeff Cox's "The Goal"
A summary and analysis of Goldratt and Cox's novel, "The Goal". -- 1,028 words; MLA

"Shiloh" by Bobbie Ann Mason
A review of the story "Shiloh", by Bobbie Ann Mason, focusing on the story's setting in the Civil War battleground. -- 1,266 words;

"The Goal" by Eliyahu Goldratt & Jeff Cox)
Critical review of novel designed to develop theory of production management. -- 1,350 words;

"The Goal" by Eliyahu Goldratt & Jeff Cox
Critical review of work on plant management, leadership, communication & decision making presented in novel form. -- 1,575 words;

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BOBBY COX

Throughout his career, Bobby Cox never got the fame that every coach wants. He did his job
and never complained about it. With all the criticism that he has gotten over the years
he still puts together a well organized and in the most part well behaved team in
baseball. Starting off as a player himself, he will always be remembered as one of the
best managers of all time.
He was born on May 21 in 1941 in Tulsa, Oklahoma. Attended a high school and junior
college in California. His professional career started out in the Dodgers farm system for
seven years. In 1966, he was acquired by the Atlanta Braves. He spent 1967 at the
Richmond farm team but then traded to the New York Yankees in 1968 gaining the third base
position. In his first year of play, he made the Topp's Rookie All-Start team. In the
next year, he lost his position to Bob Murcer in 1969. Cox then ended his career at the
age of 30 due to bad knees and began to coach.
Cox was appointed the managing job of the Yankees Class A team in Fort Lauderdale in
1971. Within all of his 6 seasons, not one of his teams finished lower than fourth. He
continued with the Yankees system until 1978. He ended up with winning the Eastern League
pennant and championship with the club in West Haven in '72 and with the Syracuse club
won the International League's Governor's Cup in '76. His last year with the Yankees he
was the first base coach before going to manage the Braves.
In Atlanta Cox stayed for 3 years, 1978 to 1981. He built the Braves up to be replaced
before he could take them to the 1982 National League West title. His next endeavor was
to bring a team up basically from the ground.
In 1982, Cox was given four years to manage at Toronto. He was given the task of building
a winner out of the returning last place team. His first season, he coached them to gain
their best record since the Blue Jays birth. It was only a mere 78 wins to 84 losses but
it was still a big accomplishment. The next two following seasons, Toronto still improved
their record to a winning one with 89 wins to 73 losses which gave them seventh place.
With one more win would have given the team a 1985 World Series first.
From Toronto, Cox returned to Atlanta. In October of 1985, he was the General Manager
with lots of different responsibilities. This time around he was to supervise a farm team
giving us some of our superstars today. Also, accumulating the right to manage the field
starting in June of '90. John Schuerholz was then given the General Manager spot in
October of '90. Since then Bobby Cox has been the field manager for the best team of the
nineties.
The Braves went from worst to first and have even brought Brave fans a desired World
Championship. Throughout his ten-year stay with the famed Atlanta team he's won eight
straight Division titles with the exception of 1994 because of the baseball strike.
They've also been in 5 World Series but only came out with one win. In 1992 he lost in
the World Series to none other than the Toronto Blue Jays. His post-season record of 43
to 36 and a .544 winning percentage. That gives Bobby Cox the most wins in the post
season by a manager. He has more wins than such great managers as Casey Stengel and Tommy
Lasorda. Yet still, he has only been recognized once as a tremendous manager. He won
National League Manger of The Year in 1991.
So far in Atlanta, Cox has racked up a record of 957 wins and 797 losses equaling out to
a .543 winning percentage. On June 17 in 1997 he gained his 900th National League
victory. The Braves have won more games than any other team in the major leagues in the
past decade, which makes Cox the winningest Braves manager of all time.
All the wins do not make Bobby Cox a successful coach. Building teams up from the floor
accounts for some of the recognition but there's more. Cox runs a good, clean ball club.
He has certain rules that are old fashion and some are being updated. Cox doesn't allow
players to wear earrings or have any facial hair. When he got Brian Jordan in 1999 he
compromised with him, allowing the goatee but Jordan had to take out the earring for
games. No arguments were made by either even when half the team started coming in with
more and more facial hair. All his players respect him and all of his fellow managers
respect him also.
For his players he only asks two things from them all the time, to give 100 percent and
to be on time. Back in 1998 was one of the few times where he showed frustration towards
one of his players. Andruw Jones was reprimanded for not obeying one of Cox's rules. When
Jones did not hustle to catch a soft hit line drive and allowing the batter to get a hit
Cox took him out of the game. He called Jones in to sit on the bench for the rest of the
game. The reasoning that he gave for his action was:  I didn't act that way when I was
21, nor did Hank Aaron or Willie Mays...Mistakes are nothing. But it's a mistake not to
try. Jones is a very young player. He came into the major leagues when he was only 18. He
expects the players to love the game as much as he does and if they really do they would
give it their all after every ball hit. In my eyes, that's positive coaching. Not only is
Bobby Cox coaching the Braves but also he's setting an example for every young child
interested in the sport. Showing the kids that no matter what level you are at, your
coach expects all of your effort all of the time. Making errors is going to happen in
this game. The difference is that if you make an effort but still make a mistake that you
are showing the coach that you want to be out on the field. Giving up on any ball shows
that there might be some doubt as to whether you really want to play or not. Even though
what Cox did was a big embarrassment to Andruw Jones he was teaching a much more deserved
lesson than humility.
Since the Braves kept on winning in the nineties, people didn't give Bobby Cox very much
credit for his coaching ability. The public just thought that all Cox was doing was
writing the names on the lineup card every day until last year. Another thing that Cox
was criticized for was his temper towards umpires at times. The 1999 season alone he was
thrown out 10 times.
In the beginning of the season, 5 players succumbed to injury. Players missed the whole
season such as clean up hitter Andres Galarraga, closing pitcher Kerry Lightenberg and
previous All Star catcher Javy Lopez. Without these players made the season harder for
the Braves. But Bobby Cox never worried for a second. Well, at least not to the public
and to his players. That's just his style of coaching. The team keeps a very unemotional
attitude. Cox just made the adjustments for his team and put the pressure on the players
he knew could step up to the challenge. He had second-string catcher Eddie Perez stepped
up and took most of the catching responsibilities. Cox also had to rely on more pitchers
that were hardly used in the bullpen. The pitching coach, Leo Mazzone, solved most of
that problem. MVP of the National League, Chipper Jones, took on most of the clutch
hitting. Nobody ever expected the injury-infested team ever to make it to the World
Series. Other teams had newly acquired players and were more of the favorites. But the
Braves ended up with the most wins, 103, in the major leagues. Another National League
Championship but yet another loss in the World Series. For the coach never to show his
players that he has any worries is excellent coaching. Even when times are looking pretty
grim the coach has to look unscathed. If the coach believes than the players will gain
more confidence and play like they had a team full of superstars.
Even though each year the Braves acquire more All-Star players puts a harder stress on
the coach keeping the team together. As Chipper Jones said The more talent you have, the
more egos you have. Cox has very good relationships with his players but when they are on
the field he has all of their respect.
Bobby Cox obviously knows what he is doing. He has led his teams to success. Not all the
time is it winning the Series but beating the odds and doing it with dignity. Cox is a
very humble man and doesn't feel that he deserves all the credit sometime. That's why he
does not promote himself for Manager of the Year like the rest of the managers will do.
Cox himself says, Honestly, I'm just doing my job, I let everything else fall where it
may.

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