FREE ESSAY ON ADVERTISING RULES

ADVERTISING RULES

Scott Marshall II444-92-3917ENGL 1213Sec 10402-01-99Advertising Rules Mr. Royko's decision
not to endorse the Mexican restaurants is solid because he is following his own beliefs
and ethics. People should make their own decisions of a product. Also, if he did endorse
the restaurant by eating the taco he would be being dishonest to the viewers of the
commercial. In his decision to not endorse the restaurant, Mr. Royko is following his own
moral ethics. Often people watch television commercials and see products being endorsed
by celebrities such as Shaquile O'neal endorsing Taco Bell. The viewers are lead to
believe that the famous support these products and that by buying them will make them a
popular person too. Often the celebrities that endorse products only do so for the money
and do not stand behind them with any guarantees or actually using the product
themselves. In a basic sense, the celebrities are lying to the people that they are
trying to sell the product to. When television viewers see Shaquile O'neal biting into a
taco, they are lead to believe that he eats there and likes the food. This advertisement
also leads the viewers to think that if a superstar like him eats there that the food
must be good and so they decide to go there based on the thought the Shaquile O'neal
might think that the food is good even though he never says so. The thought never comes
to mind that maybe they should talk to someone that has eaten there and ask them how the
food tasted or if they wold recommend going there. In Mr. Mike Royko's case he does not
wish to endorse the Mexican restaurant chain because he does not like Mexican food and
also does not want to imply to the television audience that he is recommending it to
them. He would rather not do the restaurant commercial and not make the money than to do
it and give a false impression to the audience of the commercial. People should rely on
their own standards to make the choice about a product and not the image of someone else
that does not have the same taste or desires that he or she does. When thinking about
advertising a product, people should also think about their own moral beliefs and ethics.
The product should be something that they would be willing to back and support without
having any reservations about it.