FREE ESSAY ON ADS ON CIGARETTES

ADS ON CIGARETTES

Surgeon General's Warning
Advertising is a technique to display a product on the market. They are also ways to sell
the product. There are many different ways to advertise ones product, such as magazine
articles, billboards, and television commercials. Advertising claims and basic appeals
can be used to persuade the audience that their product is better then their competions
product. But when the product is harming to the audience, do the advertisers have the
right to still advertise the product.
Once upon a time, the rich, sweet smoke of tobacco offered sex appeal, affiliation, even
the need to achieve, but it is not as safe as it uses to be. Now days, cigarettes offer
dreary old diseases like emphysema and lung cancer. Cigarette ads are not as popular as
they use to be. Cigarette advertising is banned on television, radio, billboards, but
companies often support cultural or sports events to promote. There is still a big
problem with the cigarette ads in the magazines. Kools, Marlboro, Camels, Virginia Slims;
Newports are the brand of cigarettes that are advertised in magazines. Most magazines
such as Glamour, GQ that are directed towards middle class teens to early 20's, that are
interested in the new, hot trendy clothing, display cigarette ads. Certain brands of
cigarettes are more likely to be used by young smokers. Marlboro, Newport, Camel, Kool,
and Winston, are more likely to be advertised in youth-oriented magazines.
Cigarette ads, such as Kool and Newport display young adults being very energetic and
enthused, and also show a refreshing feeling. Camel has a very smooth way to advertise.
They use a fictional cartoon character, Joe camel. This view is to display their product
to a younger audience. In the Marlboro ads, there are always cowboys riding horses. Not
in any of these ads do they tell you the negative affects that smoking has on you, or
they do not show someone choking, or someone with lung cancer. They also don't tell you
that their product is addictive to the consumers. 
Tobacco companies lose 3,000 to 5,000 customers each day, 1000rder for the companies to
make money on their product they have to find new people to purchase and use the
products. Then the advertisers direct their product to children indirectly.